Nailinit · launch campaign
Nailinit × Khushi Kapoor
Nailinit launched with a campaign starring the actor Khushi Kapoor: put that phone down and do your nails.
What it was
Nailinit is a nail care brand. The launch went out with a full campaign around Khushi Kapoor.
What came next
The same campaign got its own event, the Secret Slumber Party: a real sleepover with Khushi, which you applied to by chatting with her.