Nykaa · big-sale product · 2019–21
The Pink Box
A wishlist that turns into your cart the second the sale goes live. A feature of Nykaa’s biggest sales.
Pink Box · before the sale
Lipstick
Serum
Kajal
→sale goes live
Cart · sale is live
Lipstick
Serum
Kajal
What it was
Nykaa’s big sales are the ones the whole app gears up for: the Hot Pink Sale, Pink Friday, the Birthday Sale.
The Pink Box was one of them. Before the sale you fill it like a wishlist, and the moment the sale goes live, it all drops into your cart.
What I took away
The buzz is a product, not a post. If there’s something to do every day before the sale, people come back on their own, and the sale day kind of takes care of itself.
- +9%landing page conversion
- +30%sale conversion
- +35%revenue from ads on the site
Numbers are for Nykaa’s big sales, 2019–21, as on Sameep’s CV.